In a sea of holiday content, help yours stand out, provide value and make sales using these holiday content pillars!
If you’re not familiar with content pillars, they are a tool that help you plan what you’ll be posting, as well as help your audience know what to expect from you. Typically, they’re customized to fit your business and your audience, but regardless of what your business offers, rotating through these five pillars will help you show up in a valuable way this holiday season.
β‘οΈ Personal: Personal content helps your audience get to know you and connect with you on a deeper level. This could be a day in your life, how you’re spending your weekends this holiday season, what’s on your wish list, etc.
β‘οΈ Relatable: This content is anything relatable this time of year - the endless emails, the cookies-for-breakfast, anything that will make your audience say “yup, that’s me, I’m sharing that!”
β‘οΈ Valuable: This is content that will help your audience navigate this time of year like shipping deadlines, gift guides, tips and tricks, etc.
β‘οΈ Engaging: This is the content that’s going to help you reach a wider audience. Things like reels like trending audio, giveaways, “help us pick our new inventory”, etc.
β‘οΈ Promotional: Sell yourself!! Share your services, sales, etc. Collaborate with other businesses or influencers to get your product in front of more eyes.
Bonus points if you can find ways to incorporate more than one of these pillars into a single post! The important thing to remember this season is while you might love the perfect aesthetic feed, you need to consider what your audience wants to see and usually, it’s the silly, chaotic, fun stuff that goes on when things aren’t picture perfect.
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